5 Mother’s Day Promotional IDEAS to Drive Sales

It’s hard enough to get everything organized for your own mom (or maternal figure) on Mother’s Day, but if you’re a small business owner you also have the pressure of trying to come up with the best Mother’s Day offer for your customers. This offer has to be big, bold and make moms and your bank account happy at the same time. That’s why we’ve put together this list of potential promotional ideas to help you brainstorm the perfect offer*. Below you’ll find 5 of the best Mother’s Day promotion Ideas for small businesses and why they are so great. To make it even easier for you to feel inspired, we’ve also added a few examples and ideas!

*Please note: The list below provides examples of offers YOU as a business owner could utilize. Any examples mentioned are used for illustrative purposes only. These may not reflect current availabilities of products/services on barter. 

Buy One Get One Free (BOGO) Offers

Buy one get one free offer example for small business promotion

Why it works: We all know how much moms love to take care of their kiddos even on days that are all about them! By offering a buy one get one free promo you provide mom with a chance to get something for her and one for her kiddo too. Or on the flip side if you’re selling to the “gift giver”, who doesn’t like a little something extra for themselves?

This offer works across a wide variety of products and services and is easily customizable to fit your business needs.


Curate Your Products into One Offer

Bumble bee baskets custom basket available on Exmerce

Why it works: It’s a well-known fact that time is valuable for busy parents. By going through your products (or services) and selecting the perfect combination, you take the stress out of shopping! For the mama buying for herself, you provide a simple option for “grab and go” purposes. Plus, if you’re working with the gift giver you can help alleviate the worry of selecting the wrong things. You’re the expert here so use your experience to make something awesome!

This type of offer works very well for products in the beauty industry as well as anything food based but the sky’s the limit. A little creativity could have you making gift baskets for just about anything! Services can also easily be combined into a “package” but just make sure you have everything written out in a way that’s easy for potential buyers to understand.

(Also, if you’re the one looking for a bundle why not buy from the experts on Exmerce like Bumble Bee Baskets!)


Make it Custom!

Example of custom card promotion idea for small businesses

Personalization is a real plus for a lot of buyers, especially when looking to make something simple more unique.  This can be as simple as offering custom cards or messages. That way the buyer doesn’t have to go through grabbing a card too. These can be very cost friendly if you order bulk through a printing service or you can order them on barter through Exmerce! We have both the graphic designers and printers available on barter. *


*Please note: Designs require lead time to create and finalize as well as print in advance of holidays. For Mother’s Day offers please contact your broker ASAP.

Giveaways to Get the Word Out

Why it works: If you’re looking to accomplish something besides purely sales volume then a giveaway might be the way to go. Giveaways can be hosted either in person or digitally through social media platforms. If you have a specific goal in mind you can easily customize your parameters to assist with that goal.


“I want more engagement on my Instagram”

Sample Giveaway:

“Mother’s Day Spread the Love Giveaway

Enter to win a $100 gift card to (my store)

How to enter:

Winner will be selected on (date)

*Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.”


And Finally, Freebies!

Example of freebie promotion for small businesses

*Note: This is just a sample image we do not offer nor do we know where to get unicorns.

Why it works: Who doesn’t love free stuff? Freebies can vary from products you have in stock to an additional item brought in specifically for Mother’s Day (think flowers, chocolates, etc.). Depending on your budget and timeframe partnering with another organization that offers the freebie you’re looking for can also be highly beneficial. For example, if you are a restaurant looking to do a brunch offer, partnering with a local distillery that could provide a freebie take home cocktail kit or a flower shop for provide a flower for each mom can really elevate the experience your guests have.

P.S.  If you’re looking for your own Mother’s Day gifts why not check out offers on Exmerce and buy on barter! .


Leave a comment

Your email address will not be published. Required fields are marked *