Page 2 – Exmerce

The Buyer’s Journey

No matter what business you’re in, your ultimate job is to lead your customer along the buyer’s journey. This is defined as “the experience prospects go through before they become… Continue reading The Buyer’s Journey

Word of Mouth Marketing in 2020: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

Word of mouth advertising and marketing can be a monumentally strong player in growing your retail business. But it’s imperative to start with the fundamentals. It doesn’t matter how many marketing… Continue reading Word of Mouth Marketing in 2020: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

Word of Mouth Travels Fast Inside a Smaller Community

In the late 1960s, psychologist Stanley Milgram mailed 160 people living in Omaha, Nebraska, a package labelled with the name and address of a stockbroker who lived in a community… Continue reading Word of Mouth Travels Fast Inside a Smaller Community

Your Customer Relationships Are Critical to Your Success

Everyone in business knows that repeat customers are the keys to increased sales and long-term success. Estimates vary, but the conventional wisdom is that it’s much easier to retain an… Continue reading Your Customer Relationships Are Critical to Your Success

Selling In Tough Times – Updated with advice for sales teams affected by Covid-19

customer paying with credit card in store

This is a time to have conversations that are real, supportive and helpful. We sought out some advice from Nicki Kinton…who has this sound advice: “Many of us don’t like asking… Continue reading Selling In Tough Times – Updated with advice for sales teams affected by Covid-19

In times like these, exchange network trading can be a boon for small business

There’s no doubt that cash helps small businesses grow most efficiently. It has been, after all, the only universally accepted medium of exchange since the first known coins were created in… Continue reading In times like these, exchange network trading can be a boon for small business

Employee Compensation

Employee compensation – Small business enterprises are often strapped for cash when it comes to providing bonuses or perks to their employees, but trade exchanges are a potential avenue for… Continue reading Employee Compensation

Take advantage of every opportunity to increase revenue

Maintaining a healthy cash flow means managing your business so that you take advantage of every opportunity to increase revenue or decrease expenses. In times like these, that is a… Continue reading Take advantage of every opportunity to increase revenue

PRE-PIVOT – Planning Your Marketing For The New Road Ahead.

Learn from entrepreneurs and experts in the Exmerce community in Calgary. ABOUT THIS EVENT Join us this Friday afternoon for Exmerce Connect, a business educational and peer support for Calgary… Continue reading PRE-PIVOT – Planning Your Marketing For The New Road Ahead.

Improve your company’s cash flow through business counter trading

Trading goes back to the Stone Age when Fred hunted foxes, and Barney made stone axes. Fred offered to trade a fox skin to Barney in return for a stone… Continue reading Improve your company’s cash flow through business counter trading

Get all the insider info on finding (and keeping) new customers

Our weekly newsletter shares all the need to know info straight to your inbox.

Contact Our Team

Phone: (403) 879-2288

400 – 7015 Macleod Trail SW, Calgary, Alberta