For most businesses, the phone bill is just an expense. For Cold Calling Co., it became an opportunity.
Cold Calling Co. is an Alberta-based outbound sales firm that helps businesses fill their pipelines with qualified leads. Like many service businesses, they had something valuable to offer — and were spending cash on things they didn’t have to.
When they joined Exmerce, that changed.
By trading their cold calling services within the Exmerce network, Cold Calling Co. began earning Exmerce Dollars — and putting them to work. Instead of paying cash for everyday business needs, they tapped into a network of 500+ Alberta businesses to source what they needed through barter.
The result? More capacity to grow, less cash walking out the door.
Their story is a good reminder that barter isn’t just for product businesses. If your business sells time, expertise, or a service, you have currency — you may just not be using it yet.
Cold Calling Co. did. And business moved.
Ready to put your services to work? Join the Exmerce network and start turning what you already offer into the things your business needs most. and start turning what you already offer into the things your business needs most.